History / Evolution
Black and white are two classic colors that have been around since the beginnings of fashion. However, in the 1950s, they started to become important to women's wardrobes, and this is where the black and white contrasting trend has its roots. The 50s were all about the checkerboard pattern like Louis Vuitton showed for Spring 2013. Here are a couple of examples.
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SOURCE: http://www.farfetch.com/people/top-ten-monochrome-fashion-moments.aspx |
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SOURCE: http://myvintageretro.tumblr.com/post/15108547626/1950s-fashion |
The 1960s boasted even more black and white fashion with the mod movement. The contrasting trend in this decade shifted more toward the color blocking look as you can see in the pictures below. The checkerboard pattern was still popular in the 60s, and stripes became a popular way to wear the trend as well.
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SOURCE: http://www.op-art.co.uk/op-art-fashion/ |
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SOURCE: http://favim.com/image/599/
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The black and white contrasting trend died out in the 1970's and has never really resurfaced as a major trend until recently. Many designers show black and white for fall, but in 2007 (and again in 2013), it was a major trend for Spring as well. Here are some photos of the trend for Spring 2007.
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SOURCE: instyle.com |
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SOURCE: instyle.com |
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SOURCE: instyle.com |
This year, patterns have returned to those of the 50s and 60s with the checkerboard pattern seen at Louis Vuitton, the mod style seen at Moschino, and color blocking and stripes seen just about everywhere.
The Fashion Cycle
Although the colors black and white are classics and are in the maturity stage of the fashion cycle where they will stay, the contrasting color combination of black and white is not.
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SOURCE: http://www.tqsmagazine.co.uk/the-fashion-cycle-101/ |
I would place this trend between the growth and maturity stages of the fashion cycle because while designers are showing it season after season, and consumers are buying it, the trend is not yet mainstream enough to be considered "mature" in the fashion cycle.
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